8 Ways for Shopping Malls to use QR Codes to Increase Business

QR codes linking to URL addresses are some of the most common, and it’s easy to see why. People passing by a flier or poster often don’t want to copy down a long and complicated web address into their notes or phones, even if it’s something they’re interested in. 

A QR code connecting to your mall or store’s official website can solve this problem entirely, allowing interested persons to view your website, see your hours, and get a general feel for what your business is about quickly and easily on their own devices. 

In a similar vein to the last point, social media pages can also be easily shared and accessed through QR codes. Social media presence is essential for any business in the modern day to better interact with your audience and keep them up to date on all your dealings. 

QR codes can be made for pages on Facebook, Twitter/X, Instagram, Youtube, Discord, TikTok, and much more. 

A sign with your business’s operating hours posted on the front door, but it does come with its issues. You would have to update it consistently, and post additional hours for holidays or special events. 

However, a QR code can provide up to date information on your operating hours and keep customers informed on anything that may affect them. Additional information, like when you’ll be back, how to contact management, or even how to order products online or over the phone, can also be provided through these same codes. 

The number of people using QR codes as their primary method of payment is increasing all over the world. This can be conducted through apps like CashApp, PayPal, Venmo, Zelle, and WePay. 

Perhaps the greatest benefit of QR code payments is that customers will only need to use their phones to get the goods they want. There’s no need to fumble with cash or even bring your bank card around, just scan the code and you’re all set! 

Free public WiFi is essential to any business in the modern age, malls very much included. Customers expect it now, though having an unlocked network anyone can log in to can be dangerous for customers, staff, and management alike. 

Luckily, a QR code can easily be set up that allows mall patrons to easily log into the networks of individual stores or the shopping center as a whole, all without having to enter a long password or compromise their data. 

Customer feedback is extremely valuable for any brand or business, but often difficult to acquire. Most customers simply want to walk in, buy their goods, and walk out, and can get annoyed when a staff member asks them to stick around to fill out a review. 

However, it’s possible to set up a QR code linking to your review page, through something like Yelp or Google Reviews, and include it on a customer’s receipt or a card given with their purchase. This way, they can leave a review on their own time and you can get the feedback you need. 

Malls and indoor shopping centers often do more than just provide a space for shops and shoppers, they often host limited time events as well. Just this week, I went to a Halloween themed craft faire at my shopping center, and interactions with Santa Claus and the Easter Bunny have become a mainstay in shopping malls. 

Updates, schedules, and maps for these kinds of limited events can also be provided to guests through QR codes. This will allow patrons to get a feel for what the events are about and plan their schedules accordingly. 

As shopping malls get bigger, acquire new stores, or replace closed down ones, it can be difficult for patrons to navigate the space and find the exact business they're looking for, and the traditional directory can only help directionally challenged folks so much. 

However, a QR code can provide a map with up to date information on the center as well as each shop within, and even give patrons step by step directions on how to reach their favorite stores. 

QR codes are both easy to use and easy to make through something like QR Code Developer. Just about every smart phone on the market has a QR code scanner built right in. All you need to do is point the camera at the code and tap the link when it pops up. 

QR codes can also be scanned from almost any angle and even when visible damage has been done to the code. 

By now, most people with smart phones are at least familiar with QR codes and know how to use them. In many regions, QR code payment is more popular than cash or cards. 

QR codes can be heavily customized, with unique colors and appearances to fit your needs or branding. 

The usage of QR codes surged during the COVID 19 pandemic since it allowed for people to communicate with each other, access content, and share resources, all without needing to touch each other or even be in the same space. 

If you use something like QR Code Developer to make your codes, then it’s possible to monitor how your codes are used. This can include information like how many scans your code got, where they were scanned, and even on what device they were scanned.