4 Reasons to use QR Codes in Customer service
Edited by Spencer Pines
Updated September 11, 2026·5 min read
Customer service can be a hassle for everyone involved. Whether you’re navigating through a confusing phone menu trying to get help for a service you’re subscribed to, or on the other end having to field calls from several people a day in that exact situation.
It’s a tough job, and often one with little in terms of reward, but it can be made easier through clever use of QR codes. QR codes can help customers get the help they need faster and easier, all while freeing up staff to attend to other tasks.
In this piece I will go over 4 reasons to utilize QR codes in customer service that work regardless of if your business is small or big. I’ll also share some helpful tips and answer frequently asked questions on the topic.
So let’s get to work!
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What is a QR code?
A QR code is a type of encoded image containing data that can be scanned by a smart device, like a phone or a tablet. They typically appear as monochromatic squares made of a grid of jumbled up dots or squares, almost like a mixed up chess board, though appearances can be customized and vary greatly.
Scanning these codes can allow you to access a variety of digital and online content, like websites, WiFi logins, images, various forms of contact information, and more! By using a generator like QR Code Developer, just about anyone can make, edit, and distribute their own functional QR codes.
How can QR codes improve customer service?
Clever implementation of QR codes can make the whole customer service process easier for both the customers being attended to and the staff assisting them. Since they’re free to use and make, they’re ideal for businesses both big and small and can lead to a more efficient workplace.
Here’s just 4 of the biggest benefits to using QR codes in customer service.
Here’s just 4 of the biggest benefits to using QR codes in customer service.
Widely understood and easy to use
Since the COVID 19 pandemic, QR codes have gone from a niche technology or novelty to an essential part of modern living. Additionally, most people carry around a QR code scanner with them wherever they go, that being their smart phone.
Since the COVID 19 pandemic, QR codes have gone from a niche technology or novelty to an essential part of modern living. Additionally, most people carry around a QR code scanner with them wherever they go, that being their smart phone.
Just about all modern smart phones on the market are capable of scanning QR codes right from the built-in camera app, and most with phones now know how to do so. QR codes have not just become accepted, in many cases, they are expected.
Easy to create
QR codes can be created either for free using built in app features, albeit with limited capabilities, or with robust tool sets and customizations option through a generator like QR Code Developer. Either way, the technology is free to use and can be incorporated into just about any field or task.
QR codes can be created either for free using built in app features, albeit with limited capabilities, or with robust tool sets and customizations option through a generator like QR Code Developer. Either way, the technology is free to use and can be incorporated into just about any field or task.
If you use a generator, you can even customize the visual appearance of your QR codes, create dynamic codes that can change destinations or functions, and even track the usage of your created codes.
Hands free communication
One of the greatest benefits to using QR codes is that they offer a way to convey information and distribute resources all without needing to be physically near someone. If a customer needs to get a hold of customer service, all they need to do is scan the code, whether it be on a card, flyer, ad, or on a product itself, and they’ll be instantly connected to the resources they need.
One of the greatest benefits to using QR codes is that they offer a way to convey information and distribute resources all without needing to be physically near someone. If a customer needs to get a hold of customer service, all they need to do is scan the code, whether it be on a card, flyer, ad, or on a product itself, and they’ll be instantly connected to the resources they need.
This could be to a customer support line, a troubleshooting guide PDF, your official website, a phone number through voice call or SMS, an email address, a video guide, and a number of other resources.
Trackable
If you choose to make your QR codes through a generator, like QR Code Developer, then you can gain access to a robust suite of tools for tracking and monitoring the usage of your QR codes. This can make it easier to identify common problem areas, the type of customer that often needs the most support, the number of scans each code gets, and more!
If you choose to make your QR codes through a generator, like QR Code Developer, then you can gain access to a robust suite of tools for tracking and monitoring the usage of your QR codes. This can make it easier to identify common problem areas, the type of customer that often needs the most support, the number of scans each code gets, and more!
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General tips
- Know your audience: If you’re certain that most of your intended audience doesn’t know how to use QR codes or just don’t like them, then don’t use them.
- Keep instructions clear: Provide clear instructions on how to use and scan QR codes as well as where the codes will redirect to.
- Place codes on a flat surface: To make sure that codes are still scannable, only put them on flat surfaces, like walls, tables, posters, or fliers.
- Use high contrast: If using custom colors on a code, make sure that the colors are distinct enough from each other to be read as a QR code.
- Make sure codes are visible: Don’t place codes where patrons are unlikely to see them.
- Only use codes when necessary: If an alternative exists that’s easier for all parties involved, use that.
- Test on multiple devices: Make sure your codes work whether scanned on an Android device, iPhone, tablet, or other device.
Frequently Asked Questions
Q: Can QR codes be used in customer service?
A: Yes, QR codes can be used to improve the customer service experience for all parties.
Q: How can QR codes be used in customer service?
A: QR codes can be used to distribute information pertaining to customer support, like help numbers, websites, videos, guides, and more.
Q: Do I need to hire someone to make my QR codes?
A: No. QR codes can be made by yourself for free through a service like QR Code Developer.
Q: Do I need to download anything to scan QR codes?
A: While QR scanner apps are available for mobile devices, they are not necessary. Most modern smart devices are perfectly capable of scanning codes right from the built-in camera app.
Q: What devices can scan QR codes?
A: Most modern smart devices with both a built-in camera and an internet connection can scan QR codes and access the content within. This includes smart phones, tablets, and even some handheld gaming consoles.
Q: Are QR codes safe?
A: While there are some risks in using QR codes, they are relatively safe.
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