Yelp Me! How QR Codes Can be Used for Yelp
Key Takeaways
- QR codes can be easily made for Yelp pages
- Yelp allows consumers to know more about where they're about to spend their money
- Customer feedback is important to any business
There’s a ton of businesses out there now-a-days. Big, small, family owned, franchise chains, restaurants, stores, repair shops, and so much more. It can be difficult for business owners to stand out amongst the competition and for consumers to know where they’re about to spend their money.
Fortunately, in the digital age there are all sorts of ways you can find out more about a particular business and figure out if they’re worth visiting. One such method, which has grown especially popular, is through the service known as Yelp.
In this piece I will go over how QR codes can be used with Yelp to allow businesses to better communicate with customers and potential customers, as well as patrons to leave feedback for others. I will also take you through how to make your own QR code for a Yelp page, provide some helpful tips, and answer some frequently asked questions on this particular topic.
So let’s get started!
What is a QR code?
A QR code is a type of encoded image containing data within a square, monochrome design. These codes can then be scanned by a smart device, like a phone or tablet, in order to access the data within, which can allow you to conduct certain tasks, like paying for goods and signing into a WiFi network, or view digital content, like images, social media pages, and in this case, business Yelp pages.
These codes are easy to make on your own through a service like QR Code Developer, and can be monitored, tracked, made in bulk, and even customized visually to fit your needs. QR codes can be found just about everywhere, on products, in commercials, restaurants, doctors offices, event spaces, and more.
You’ve likely already encountered a QR code in some form or another today!
What is Yelp?
Yelp is essentially the online version of the old Yellow Pages book, where you can look up various businesses, find the addresses, and even contact information for staff members. The online version, however, is much more user friendly than that big yellow book, since you can easily search for a specific business and even read reviews left by customers, similar to Google reviews.
The review aspect of Yelp has become especially popular in the digital age as a way for potential customers to get a better feel for how a business operates and is worth visiting. Former customers can then leave their own feedback for others to know their opinion.
Successful businesses will often post positive Yelp reviews on their social media accounts or even put up banners and stickers for 5 star reviews on the storefront, in order to attract passersby on the street.
How can QR codes be used for Yelp?
A QR code can easily be set up to allow customers and potential customers to easily scan with their own devices in order to view the Yelp profiles for each business, all information pertaining to the business, like operating hours and addresses, as well as view and make their own reviews.
For business owners, placing the QR code for your business on something like a poster, flier, card, sticker, receipt, or any other type of physical advertisement, can allow potential customers to get a better feel for your business and the services you provide, getting them in the door much faster than other methods of communication.
Customer feedback is also extremely important to any business, and a Yelp QR code can allow patrons to leave feedback for both the business operators and other potential guests, whether it be positive or negative.
How to make a QR code for a Yelp page
• In QR Code Developer, click on Create Code.
• Select the Website option as your code type.
• Name your code and paste the link into the URL bar.
• Click on the pencil icon in the Preview window to further customize the look of your code.
• Click Generate.
• Test your code on multiple devices.
Benefits of using QR codes for Yelp
Ease of use
QR codes are both easy to use and easy to make through something like QR Code Developer. Just about every smart phone on the market has a QR code scanner built right in. All you need to do is point the camera at the code and tap the link when it pops up.
QR codes can also be scanned from almost any angle and even when visible damage has been done to the code.
Widely understood
By now, most people with smart phones are at least familiar with QR codes and know how to use them. In many regions, QR code payment is more popular than cash or cards.
Customizable
QR codes can be heavily customized, with unique colors and appearances to fit your needs or branding.
Hands free communication
The usage of QR codes surged during the COVID 19 pandemic since it allowed for people to communicate with each other, access content, and share resources, all without needing to touch each other or even be in the same space.
Trackable
If you use something like QR Code Developer to make your codes, then it’s possible to monitor how your codes are used. This can include information like how many scans your code got, where they were scanned, and even on what device they were scanned.
General tips
Know your audience: If you’re certain that most of your intended audience doesn’t know how to use QR codes or just don’t like them, then don’t use them.
Keep instructions clear: Provide clear instructions on how to use and scan QR codes as well as where the codes will redirect to.
Place codes on a flat surface: To make sure that codes are still scannable, only put them on flat surfaces, like walls, tables, posters, or fliers.
Use high contrast: If using custom colors on a code, make sure that the colors are distinct enough from each other to be read as a QR code.
Make sure codes are visible: Don’t place codes where patrons are unlikely to see them.
Only use codes when necessary: If an alternative exists that’s easier for all parties involved, use that.
Test on multiple devices: Make sure your codes work whether scanned on an Android device, iPhone, tablet, or other device.
Frequently Asked Questions
Q: Can QR codes be used for Yelp pages?
A: Yes. A QR code can easily be made for a Yelp page allowing customers to leave reviews for a business.
Q: Do I need to hire someone to make my QR codes?
A: No. QR codes can be made by yourself for free through a service like QR Code Developer.
Q: Do I need to download anything to scan QR codes?
A: While QR scanner apps are available for mobile devices, they are not necessary. Most modern smart devices are perfectly capable of scanning codes right from the built-in camera app.
Q: What devices can scan QR codes?
A: Most modern smart devices with both a built-in camera and an internet connection can scan QR codes and access the content within. This includes smart phones, tablets, and even some handheld gaming consoles.
Q: Are QR codes safe?
A: While there are some risks in using QR codes, they are relatively safe.
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