Game On! 3 Ways Video Game Developers and Publishers Can Use QR Codes
Key Takeaways
- Video game developers and publishers can make clever use of QR codes in many different ways
- Gamers are more likely to know what QR codes are and how they work
- QR codes can provide instant access to official websites, online guides, and more
Video games are an exciting, and relatively new, form of media that allows artists to weave stories and craft experiences not possible in other forms. They’ve gone from a fun novelty in the 60s-70s, to the multibillion dollar industry they are today, with names like Mario, Master Chief, and MegaMan standing up there with the legendary heroes of myth.
But there’s more you can do with the art form outside of the game itself, mainly in terms of promotion and providing additional content to players. QR codes can be just one way developers and marketers can enhance the gaming experience for audiences all over the globe.
In this piece I will go over three different ways game publishers and developers can make clever use of QR codes to expand upon their games and provide new venues of exploration for players. I’ll also share some helpful tips on getting the most out of your codes and answer some frequently asked questions on the topic.
So let’s get the game started!
What is a QR code?
A QR code is a type of image that has had data encoded within a monochrome design, usually made up of small squares or dots. Scanning these codes with a smart device, like a phone or tablet, can allow you to access a variety of digital content, like contact information, web addresses, WiFi logins, and much more.
These codes are widely understood by the general public, are easy to create through a service like QR code developer, can be monitored, and even customized to fit your needs. They can also be affixed to pretty much any surface that can display a simple 2D image, like stickers, flyers, posters, business cards, and more!
How can QR codes be used for video games?
There are a few different clever and interesting ways game developers and marketing professionals can use QR codes in the gaming industry. Here’s just a few examples:
Advertising
Good advertising is essential to any successful video game, and QR codes can make things far easier for both the developer and the consumer. A QR for your game’s official website, social media page, trailer, or even purchase page, can be generated and then easily attached to any piece of marketing for your game, including print ads, posters, commercials and more.
This just about eliminates the time it takes from someone seeing an ad for a game they might be interested in and them being able to search it on their own. All they need to do is scan the code on their device and they can instantly be taken to a page where they can learn more about the game or even fully purchase it outright.
Additional information on the game, like release dates, special edition, and extra content, can also be provided in the same way through QR codes.
Virtual manual and strategy guide
Paper manuals and physical strategy guides for games are quickly becoming a thing of the past in the online era. However, gamers often still want some assistance when getting started with a new game or when they encounter a difficult section.
This information can be easily given to the player through a QR code that can link to an online guide, a PDF file of a manual, or even video content on Youtube.
Additional story telling
Developers often like to expand the game story outside of the console and TV it’s being played on, and provide players with additional story content in other media. A QR code in a video game can achieve just that, and has been done so successfully in the 2021 re-master of Alan Wake.
In the game world, the titular protagonist can find three different QR codes hidden in the environment. Scanning these codes allowed players to view exclusive videos on Youtube teasing the then upcoming Alan Wake 2.
Benefits of using QR codes for video games
Ease of use
QR codes are both easy to use and easy to make through something like QR Code Developer. Just about every smart phone on the market has a QR code scanner built right in. All you need to do is point the camera at the code and tap the link when it pops up.
QR codes can also be scanned from almost any angle and even when visible damage has been done to the code.
Widely understood
By now, most people with smart phones are at least familiar with QR codes and know how to use them. In many regions, QR code payment is more popular than cash or cards.
Customizable
QR codes can be heavily customized, with unique colors and appearances to fit your needs or branding.
Hands free communication
The usage of QR codes surged during the COVID 19 pandemic since it allowed for people to communicate with each other, access content, and share resources, all without needing to touch each other or even be in the same space.
Trackable
If you use something like QR Code Developer to make your codes, then it’s possible to monitor how your codes are used. This can include information like how many scans your code got, where they were scanned, and even on what device they were scanned.
General tips
Know your audience: If you’re certain that most of your intended audience doesn’t know how to use QR codes or just don’t like them, then don’t use them.
Keep instructions clear: Provide clear instructions on how to use and scan QR codes as well as where the codes will redirect to.
Place codes on a flat surface: To make sure that codes are still scannable, only put them on flat surfaces, like walls, tables, posters, or fliers.
Use high contrast: If using custom colors on a code, make sure that the colors are distinct enough from each other to be read as a QR code.
Make sure codes are visible: Don’t place codes where patrons are unlikely to see them.
Only use codes when necessary: If an alternative exists that’s easier for all parties involved, use that.
Test on multiple devices: Make sure your codes work whether scanned on an Android device, iPhone, tablet, or other device.
Frequently Asked Questions
Q: Can QR codes be used for video games?
A: Yes. QR codes can be used as a promotional venue for video games or as an interactive easter egg within the games themselves.
Q: Can game consoles scan QR codes?
A: Some handheld game consoles that feature both a built in camera and an internet connection, like Nintendo DSi, Nintendo 3DS, and Sony Playstation Vita, are capable of scanning QR codes and accessing the contents within.
Q: Do I need to hire someone to make my QR codes?
A: No. QR codes can be made by yourself for free through a service like QR Code Developer.
Q: Do I need to download anything to scan QR codes?
A: While QR scanner apps are available for mobile devices, they are not necessary. Most modern smart devices are perfectly capable of scanning codes right from the built-in camera app.
Q: What devices can scan QR codes?
A: Most modern smart devices with both a built-in camera and an internet connection can scan QR codes and access the content within. This includes smart phones, tablets, and even some handheld gaming consoles.
Q: Are QR codes safe?
A: While there are some risks in using QR codes, they are relatively safe.
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