Halloween is coming! Here’s 7 ways to use QR codes to prepare early
Key Takeaways
- QR codes can be used in creative ways for Halloween promotion
- Most consumers prepare for the Halloween season early, around late July to early August
- The Halloween season allows for creative marketing opportunities
The scariest time of year is right around the corner. Halloween is coming! A season of ghosts and goblins and all that go bump in the night, ready to frighten all those who come close to that thinning veil between life and death.
But for businesses and brands, Halloween is a time for unique promotion opportunities that they wouldn’t get any other time of the year. Consumers are ready to buy to prepare for the season, and they tend to do it early. Luckily, QR codes can be set up to aid in the promotional efforts for this scary time of year.
In this piece I will go over 7 different ways businesses and brands can make scary good use of QR codes during the Halloween season. I’ll also share some tips and secrets on getting the most out of your codes.
So let’s get the Halloween fun started!

What is a QR code?
A QR code is a type of encoded image that contains data stored within monochrome dots or squares. They typically appear as little squares made up of these smaller squares, almost like a jumbled up chess board, and can be found on things like posters, flyers, stickers, cards, advertisements, and basically anywhere one could print or display a picture.
These codes can be scanned by a smart device, like a phone or tablet, in order to access various forms of digital or online content. This includes websites, social media pages, text documents, parcel tracking, contact information, and much more.
QR codes are easy to make through a service like QR Code Developer, and are widely understood by the general public.
How can QR codes be used for Halloween promotion?
QR codes can be used in all sorts of ways during the spooky season as a way to distribute information, offer deals and rewards, provide unique immersive experiences, and more.
Here are 7 ways businesses and brands can use QR codes for Halloween promotion:
Display tags for products
QR codes can be easily applied to display tags for Halloween related products, like costumes, decorations, media formats (DVD, Blu-Ray, etc.), and treats. These codes can link to more information about the products themselves, instructions, what you can do with them, and in the case of treats, recipes for Halloween themed snacks.
These can be placed on a product tag, on a shelf reader, or an ad for the products.
Window displays
Elaborate window displays are always a fun thing to do around Halloween! They help to attract customers from a distance and show that you’re committed to the experience. However, if your business is closed, it can be difficult for a passerby to engage.
Luckily, if you place a QR code on the display or in the window, this late night passerby can quickly scan it, find out what your business does, see your hours, and then plan a trip to you when you’re open.
Mail and flyers
If you send out mail flyers related to your business and your Halloween promotions, then you can add a QR code onto them that will give potential customers to learn more about your business and further engage. This way they don’t even have to leave their home to learn about your various Halloween events and promotions.
Event promotion
Halloween events are the best! Whether it be a party, concert, benefit, or trick-or-treat event, you can promote them on flyers, posters, and ads with QR codes. This will allow interested parties to see what your event is about and if they would like to attend.
QR codes can also be used for registration and parking to any in person events.
Easy payment
One of the most common uses for QR codes in the modern day is as an easy and hands free payment method. A QR code can be set up and placed on a store counter which can allow customers to pay for goods and services all through their own devices. Because there’s nothing scarier than dealing with banks and cash.
ARGs and immersive experiences
Alternate reality games, or ARGs, have increased in popularity exponentially in the digital age. These immersive experiences allow players to engage in media like never before, playing an active part in building a story rather than being a passive observer.
Many of these games use spooky and Halloween-esque themes to build their stories, and even more are set up as promotion for brands and businesses. QR codes can be used as an easy way to introduce ARG type elements into an event or a promotion, increasing your customer base and providing them with an unforgettable experience.
Social media
All of the methods above can also be used to promote the social media channels of your brand or business. Getting more followers will increase brand awareness and allow you to reach more eyes than physical ads ever could.
Benefits of using QR codes for Halloween promotion
Ease of use
QR codes are both easy to use and easy to make through something like QR Code Developer. Just about every smart phone on the market has a QR code scanner built right in. All you need to do is point the camera at the code and tap the link when it pops up.
QR codes can also be scanned from almost any angle and even when visible damage has been done to the code.
Widely understood
By now, most people with smart phones are at least familiar with QR codes and know how to use them. In many regions, QR code payment is more popular than cash or cards.
Customizable
QR codes can be heavily customized, with unique colors and appearances to fit your needs or branding.
Hands free comunication
The usage of QR codes surged during the COVID 19 pandemic since it allowed for people to communicate with each other, access content, and share resources, all without needing to touch each other or even be in the same space.
Trackable
If you use something like QR Code Developer to make your codes, then it’s possible to monitor how your codes are used. This can include information like how many scans your code got, where they were scanned, and even on what device they were scanned.
Monitoring code usage
With the tools available on QR Code developer, as well as other code generators, you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools, you can figure out which codes are reaching the most people and where to focus any advertising efforts.
With QRCode developer you can monitor:
• Number of scans
• Number of scans by operating system
• Scans by browser
• Scans by country
• Scans by city
• Scans by language
• Unique scans
General tips
Know your audience: If you’re certain that most of your intended audience doesn’t know how to use QR codes or just don’t like them, then don’t use them.
Keep instructions clear: Provide clear instructions on how to use and scan QR codes as well as where the codes will redirect to.
Place codes on a flat surface: To make sure that codes are still scannable, only put them on flat surfaces, like walls, tables, posters, or fliers.
Use high contrast: If using custom colors on a code, make sure that the colors are distinct enough from each other to be read as a QR code.
Make sure codes are visible: Don’t place codes where patrons are unlikely to see them.
Only use codes when necessary: If an alternative exists that’s easier for all parties involved, use that.
Test on multiple devices: Make sure your codes work whether scanned on an Android device, iPhone, tablet, or other device.
Frequently Asked Questions
When should I launch my Halloween based QR codes?
Consumers tend to prepare for Halloween early, so mid August to early September would be the best time to roll out any Halloween based promotion regarding QR codes.
Can I update my QR codes?
If you set your QR code as “dynamic” then you can edit the link it redirects to at any time.
Do I need to hire someone to make my QR codes?
No. QR codes can be made by yourself for free through a service like QR Code Developer.
Do I need to download anything to scan QR codes?
While QR scanner apps are available for mobile devices, they are not necessary. Most modern smart devices are perfectly capable of scanning codes right from the built-in camera app.
What devices can scan QR codes?
Most modern smart devices with both a built-in camera and an internet connection can scan QR codes and access the content within. This includes smart phones, tablets, and even some handheld gaming consoles.
Are QR codes safe?
While there are some risks in using QR codes, they are relatively safe.
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