There are many different ways you can share Spotify content, but one of the best ways you can distribute content is through Spotify QR codes. QR codes are images that can be scanned and linked to websites, files, images, and many more. Since most of the content on Spotify can be shared through a URL link, it’s super easy to create QR codes to access content. In this piece, I will go over how to create a Spotify QR code, as well as how to best distribute and manage your codes.
How can you use QR codes for Spotify?
You can create a QR code for just about any content available on Spotify, whether it be your own work or from other creators. Since you can share Spotify content in the form of a URL link, it’s super easy to copy and paste that link into QR Codeveloper, and generate a usable Spotify QR code right away.
You can use Spotify QR codes in the following ways:
- Add it to a QR code flyer or business card.
- Share playlists and podcasts with friends.
- Use in your marketing materials.
- If you are an author, you can create a playlist of your work and add the QR code to physical copies, so your audience can listen too.
- Authors can also use codes to distribute audio books or dramas.
- Businesses can distribute an approved playlist for retail locations.
- Bands and indie artists can use Spotify QR codes to gain a wider audience.
How to create a Spotify QR code
Step 1: Go to the content you wish to share and click on the 3 dots next to the content. Then click share and copy link.
Step 2: Select the Website option in QR Codeveloper and paste the link in the bar.
Step 3: Click on the pencil icon in the Preview window to open up the customization options. Then customize your code.
Step 4: Click Generate and test your code on multiple devices.
Where to place your Spotify QR codes
When deciding where to put your code, it’s important to keep in mind that QR codes are scanned with the camera on a phone or mobile device. Therefore, they must be placed on a flat surface with no warping so that the camera can easily read it. Posters, fliers, stickers, and business cards are among the best places to place a Spotify QR code. Uneven surfaces like telephone poles or warped walls would not be a smart location to place a QR code, as the code can become distorted and unreadable.
The best places to physically place a QR code are:
- Posters
- Business cards
- Flyers
- Stickers (on a flat surface)
Keep your audience in mind when distributing your Spotify QR codes. If your code links to a playlist full of indie punk rock, then it might not be a good idea to distribute your code in a retirement home, at least not for another 20 years. Since Spotify is a platform for audio content, the best places to distribute codes would be record stores, music venues, and anything related to audio content. Bookstores and libraries could also be a good option if your codes link to podcasts, audio books, or audio dramas.
Monitoring code usage
With the tools available on QR Codeveloper you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools you can figure out which codes are reaching the most people and where to focus any advertising efforts.
With QR Codeveloper you can monitor:
- Number of scans.
- Number of scans by operating system.
- Scans by browser.
- Scans by country.
- Scans by city.
- Scans by language.
- Unique scans.
Tips for better exposure
- Only place codes on a flat surface
- Make sure contrast on code is high
- Provide additional information on where the code links to
- Know your audience
- Keep track of analytics
- Test codes on multiple devices to make sure they work
Why Spotify?
Of the many music streaming services available today, Spotify has the largest user base by a wide margin. As of January 2025, Spotify accounted for 31.7% of the market share for music streaming platforms, with the next highest being Chinese service Tencent at 14.4% and Apple Music at 12.6%. Additionally, Spotify has 640 million active users per month listening to a wide variety of audio content every day.
While Spotify is mostly used for music, other popular content includes podcasts and audio dramas. For younger audiences in particular, Spotify remains the service of choice, with over half of its users being between the ages of 18 and 34. While it’s a good idea to make your content available across many different streaming services, if you have to pick just one, then it’s wise to go with Spotify.
Conclusion
As you can see, it is very easy to create unique QR codes for just about any piece of content on Spotify. From single songs, albums, content creators, podcasts, audio dramas, and audio books. Creating a scannable QR code for Spotify content is as easy as copying the share link and pasting it into your chosen code generator. Likely, you will spend more time designing the cosmetics of your code than actually creating the code.
So if you have some content on Spotify you want to share via a poster or a flier or whatever, go ahead and make a Spotify QR code for it now! You’ll be surprised and pleased by how simple and easy the process is.
