How to Generate QR Codes for Museums

Spencer Pines
QR Codes and Museums

You may have been seeing QR codes pop up in use all over the place. They’re those little squares made of other smaller squares, usually printed on a poster or flier. These codes can be scanned with the camera of a phone or mobile device in order to access a variety of content, including images, documents, contact information, and most commonly, web addresses. QR codes can be placed just about anywhere you can display an image and make it far easier to access additional content without having to copy or remember a long web address. 

These codes can be used for a variety of purposes and settings, including special events. Since QR codes are easy to use, make, and have multiple uses, to help make the guest experience, artist experience, as well as the experience of the museum or gallery, far more enjoyable. In this piece I will go over the different ways to incorporate QR codes into museums and galleries, as well as how to make them and some tips on how to best use them.  

How can you use QR codes for museums?

QR codes have many different uses, but for museums and galleries, the best way to use them would be to provide additional information on artworks, artists, specific pieces, and collections. For example, you can place a code underneath a specific piece and have it link to more information on the artwork itself, the artist, possibly their web portfolio, information on the time period and location the piece was made in, and so much more that you wouldn’t be able to fit on an index card sized label.

Museums can also use QR codes for: 

  • Registration for special events 
  • Donation pages
  • The museum’s website 
  • Audio information for disabled patrons 
  • Related works
  • Music to accompany the gallery or event
And so much more!

Generate Powerful Dynamic QR Codes

Effortlessly create, customize, and monitor dynamic QR codes.

How to create a QR code for a virtual museum label

There are many different ways you can use QR codes in a museum, but for the purposes of this piece, I will focus on how to use one for a virtual label that provides additional information on a particular piece. For detailed instructions on how to create codes for other purposes, like to link to a website or event registration forms, we have plenty of other tutorials available on this site.
Step 1: Create a virtual label for a piece. Make sure to include an image of the work if possible.
QR Codes and Museums - Create a virtual label for a piece
Upload the image to the museum’s website or in some other format that it can be accessed via URL.
Step 2: Go to QR Codeveloper and select Create Code.
Step 3: Select the Website. If your label is saved as a PDF, you can do the same with the PDF option on the same page.
Select Code Type - Website
Step 4: Paste the link for the page into the bar.
Museum QR Codes - Select Code Type URL

Step 5: Click on the pencil icon next to the Preview menu to further customize the appearance of your code.

Though not necessary for this type of code, you can then customize the appearance. Click Apply when you are done.

QRcodeveloper - Edit Design
Step 6: Click the Generate button to create the code.
Step 7: Test the code on multiple devices.
Testing the QR Code

Where to place your codes

When deciding where to put your code, it’s important to keep in mind that QR codes are scanned with the camera on a phone or mobile device. Therefore, they must be placed on a flat surface with no warping so that the camera can easily read it. Posters, fliers, stickers, and business cards are among the best places to place a QR code. Uneven surfaces like telephone poles or warped walls would not be a smart location to place a QR code, as the code can become distorted and unreadable.

The best places to physically place a QR code are:

  • Posters
  • Business cards
  • Fliers
  • Stickers (on a flat surface)

Monitoring code usage

With the tools available on QR Codeveloper, as well as other code generators, you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools you can figure out which codes are reaching the most people and where to focus any advertising efforts.

With QR Codeveloper you can monitor:

  • Number of scans. 
  • Number of scans by operating system. 
  • Scans by browser. 
  • Scans by country. 
  • Scans by city. 
  • Scans by language.
  • Unique scans. 
Monitoring Code Usage
Tips
  • Know your audience 
  • Make codes with high contrast
  • Test codes on multiple devices 
  • Monitor code usage 
  • Place in areas that are easy to scan 
  • Provide additional information on where the code leads
  • Only place codes on a flat surface

Conclusion

If you are a museum owner, curator, operator, or anything else having to do with the day to day operations, then you can use QR codes in all sorts of ways to make the museum experience better for the artists, patrons, donors, other employees, and yourself. QR codes can help modernize a museum, allowing guests to learn more about a particular piece or about the museum itself. In addition, these codes are easy to make, all you need is the URL to where you want to code to link to and you can use QR Codeveloper, or any other QR code generating service, to create functional codes in minutes!

Generate Powerful Dynamic QR Codes

Effortlessly create, customize, and monitor dynamic QR codes.

Spencer Pines

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