If you’re putting on any kind of event, some of the most valuable information you can get comes from those who attend. Guest feedback can let you know what you’re doing right, what you’re doing wrong, and what else can be done to improve the guest experience. Trying to get feedback, however, can be a challenge. Often, guests are not in a mood to go to a specific website or app after they leave an event. They may have another event to go to, be tired, or depending on the event, even inebriated.
For these reasons and more, getting adequate feedback can be difficult. But it can be made easier through the use of QR codes. QR codes can allow guests to quickly scan an image that takes them to a page where they can give feedback that will go directly to the event planners. In this piece, I will go over how you can use QR codes to get better feedback for your events, as well as how to make them and some tips on how best to use them.
How can you use QR codes for event feedback
The most common use for QR codes is to link to another web page via a URL address. For event feedback, this can be taken advantage of by creating a feedback form, via Google Forms or another service, and attaching the link to a QR code. This way, the guests of your event can quickly scan the code, either during or after the event, and provide their feedback. This way you can get feedback as soon as possible and view it in real time.
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How to create a QR code for a Google feedback form
Step 1: Create a feedback form (you can do this in Google Forms).
Step 2: Copy the form URL.
Step 3: Go to QR Codeveloper and click on the Create Code.
Step 4: Select the website option.
Step 5: Paste the URL in the bar and name the code.
Step 6 (optional): To further customize your code, click on the pencil icon in the Preview bar.
Step 7 (optional): Customize your code and click Apply.
Step 8: Click Generate.
Step 9: Test your code on multiple devices.
Where to place your codes
Since you’ll likely be looking at feedback for the event after it’s occurred, then it may not be a good idea to place your QR codes on a poster or flier before the event. Rather, you want to make sure that your guests give their feedback either during or after the event. To make sure that the users filling out the feedback form actually went to the event, it would be a good idea to only distribute the codes at the event. The best places for codes would be around the event, on tables or other pieces of furniture, or on the way out. You could also provide your guest with gift bags or other complimentary items that contain the code as they leave the event.
Monitoring code usage
With the tools available on QR Code Developer, you can monitor the usage of any QR code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools you can figure out which codes are reaching the most people and where to focus any advertising efforts.
Tips
- Know your audience
- Make codes with high contrast
- Test codes on multiple devices
- Monitor code usage
- Place in areas that are easy to scan
- Provide additional information on where the code leads
- Only place codes on a flat surface
- Keep your feedback surveys brief
Conclusion
Feedback from guests is perhaps the most valuable information you can have as an event planner. You want to know what you’re doing right or what needs improvement. By providing your guests with easy access to feedback surveys via QR codes, you can make the event experience better for both you and your guests.
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