Do you know that 89% of people still remember a flyer received from people? And, they’re still the most effective way businesses choose to promote their offerings in public. While it’s a traditional method, it’s impactful for most businesses.
You can even create a more impactful strategy by adding a QR (Quick Response) code to your flyers. These QR codes are smart, and innovative and can get more visibility by providing easier access to websites, emails, and other promotional products.
In this blog, I’ll show you the exact steps you can use to create QR codes with the QR Code Developer. It will only take 5 minutes, and you’ll be ready to promote details regarding your event, website, or any special deal.
So, let’s see how to add a QR code using the QR Code Developer.
Why Add a QR Code to Your Flyer?
Since a flyer is an impactful marketing strategy to let people know your next offerings, sharing it with a QR code is a brilliant idea to get them easily on your special deal.
These are some more reasons why you must add a QR code to your flyers:
- Instant Access: Instead of providing a long URL to your promotions, a QR can give instant access to all your promotional offers and deals in a span of seconds.
- Trackable Results: With a QR code, you can easily track how, when, and where people scanned it. This helps you measure the effectiveness of your flyer and fine-tune your marketing strategies.
- Better Engagement: QR codes provide better engagement as potential customers can engage with your business immediately. Whether it’s signing up for an event, downloading an offer, or visiting a website, they can take action right away.
Cost-Effective: Flyers are already a low-cost way to promote your business. Adding a QR code is an affordable way to make them even more effective, along way giving your audience a way to learn more or take action without any additional costs.
This way, adding a QR code to your flyer can boost the CTR to 14%, which is generally a lot higher than the average digital advertising campaigns, which only have 0.01% CTR.
Additionally, you’ll be surprised to know that the average response rate of a traditional flyer is between 1% and 5%, while a flyer with a QR code is 6.4%. Therefore, adding QR codes to your marketing campaigns is a great way to attract customers.
Steps to Add a QR Code to Your Flyer
Now follow these exact steps to start creating QR codes using the QR Code Developer and easily add them to your flyer in this way:
Step 1: Sign-In to QR Code Developer
First, go to QR Code Developer and login to your account.
If you don’t have an account yet, get your account from here Create your account.
Step 2: Access Your Dashboard
Once you create your account, you’ll be automatically redirected towards the dashboard and you’ll see a lot of options to start creating QR codes.
Simply click “Click Code” under the My Codes tab, and you’ll be all set to create your QR code.
Step 3: Start Creating Your QR Codes
Next, you’ve to create a QR code according to your needs with a proper format, color, logo, and files that you need to keep for a QR code. Do it carefully!
After clicking on “Create Code,” you’ll start seeing an option to create your QR code. So, first, you’ll see the option to Select Code Type.
Choose the code type you want. For example, I’ll show you for website QR code type. So, once I select the “Website” code type it automatically proceeds further.
Then, type in the name of the website and insert its URL. Once everything looks good, click on “Generate”.
That’s it! You’ve successfully generated a QR code that will automatically redirect the users to the website once they scan the QR code.
You can follow this same method to create for multiple formats, and you’ll be done shortly.
Make sure to once check it by previewing it, and if everything looks good then simply download it and start using it for your campaigns.
Step 4: Add to Your Flyer
Now, we’ve to add this QR code to our flyer, and it’s pretty simple.
First, design your flyer by selecting a desired tool (like Canva, Adobe, or Photoshop), and add your special offer, images, logo, and any other details that will make your flyer extraordinary.
Once the design is ready, use the QR Code Developer’s high-quality QR code and attach it strategically to your flyer to make a great impact and that’s all done. Now, just print, and it’s ready to distribute in the market.
Quick Tip: Make sure to check your QR code once to see if the analytics option is ON because this will help you track insights once people start scanning it, and you’ll get more data-driven insights.
So, these are the overall steps that need to be considered to start creating a QR code easily with QR Code Developer and I think it hardly takes two minutes to create dynamic QR codes other than this!
Different Formats of QR Codes
While QR code comes in many different formats, let’s see some of the commonly used QR code types:
Each of the formats makes the process more convenient and easier. So, when adding a QR code to your flyer, it’s important to choose the right format so it fits into your goals.
Why Choose QR Code Developer for Creating QR Codes?
QR Code Developer is a super platform to generate powerful dynamic QR codes. It’s easy, simple and you can create QR codes for a variety of formats like Image, URL, PDF, Music, and more with few easy steps.
Also, you can create, edit, and share these QR codes directly to anyone. The best thing about using QR Code Developer is it provides a variety of analytics where you can easily track multiple insights to make better data-driven decisions.
QR Code Developer also offers several other benefits, such as:
- Customizable Designs: You can easily customize the color, add a logo, or change the style of your QR code to align with your branding. This will make your flyer look more professional and branded.
- Multiple QR Code Formats: With QR Code Developer, you can select a variety of formats such as Website, Image, Text, Music, etc.
- High-Quality Outputs: It can generate high-resolution QR codes that are suitable for both digital and print media.
- Analytics Dashboard: You can easily track scans by country, language, OS, city, and you’ll even be able to see unique scans.
All these benefits make it a better choice for everyone to easily start using QR Code Developer without worrying about the budget.
Pro Tips for Using QR Codes Effectively on Flyers
Putting a QR code on your flyer is a strategic move. It will generate more response, engagement, and customers once they scan a QR code and get what you’ve offered. But putting it strategically on to flyer is also important.
These are some of the pro tips to make the most of your QR code:
#1. Add a Clear Call-to-Action (CTA)
No one’s going to scan your QR code if it doesn’t have a clear CTA guiding customers on what they’ll receive. Adding a clear CTA like:
- Get 20% Off – Scan Now!
- Scan & Get Free Delivery
By doing this, businesses have reported that QR codes with proper CTAs have seen:
- 80% more scans than usual
- 443% increase in engagement
- 20% increase in online orders.
#2. Keep It Scannable
Ensure your QR code is large enough to scan easily, even from a distance. A size of at least 1 x 1 inch works well for most flyers.
#3. Use Contrasting Colors
To make sure your QR code is more visible. Use contrasting colors for the code and its background so it’s easy to scan. Avoid overly dark or busy designs that might interfere with scanning.
#4. Place It Strategically
Position the QR code where it’s easy to see and scan, such as near the flyer’s main message or at the bottom alongside your contact information.
#5. Test Before Printing
Always test your QR code with multiple devices to ensure it works seamlessly. This helps avoid printing errors that could make the code unusable.
#6. Combine with Incentives
To encourage people to scan, you’ve to offer something in return, such as a discount, free resource, or exclusive access. Incentives can make your flyer more engaging and will drive more QR scans.
By following these tips, you’ll not only be able to add a QR code strategically to the flyer but you’ll also be able to enhance for more QR scans and will create a strong impact among your customers.
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Conclusion
Using a QR code in your flyers is a strategic way to make your marketing more interactive and effective. It can easily fill the gap between your offline and online engagement and will get more action from your customers.
Using platforms like QR Code Developer can make creating the QR codes easier and simpler to get started. You can easily promote an event, share contact details, or a special deal as it’s available in too many formats.
So, make sure to use QR codes in any of your campaigns. It will help you boost engagement, response and will drive more actions. Start using QR Code Developer, simply by creating your account.
