You may have been seeing QR codes pop up in use all over the place. They’re those little squares made of other smaller squares, usually printed on a poster or flier. These codes can be scanned with the camera of a phone or mobile device in order to access a variety of content, including images, documents, contact information, and most commonly, web addresses. QR codes can be placed just about anywhere you can display an image and make it far easier to access additional content without having to copy or remember a long web address.
If you are setting up a gallery or art exhibition, then you can use QR codes in all sorts of ways, both to improve the guest experience and make things far easier for you and anyone else helping with the production. In this piece I will go over the many different ways you can use QR codes in a gallery, as well as go through how to make them yourself step by step.
QR codes can be used for all sorts of purposes. Though their main use is to provide easy access to a web page, they can also be used to view images, PDF files, videos, and as a quick login to a WiFi network. For galleries in particular, you can use codes throughout to help with the guest experience.
Some examples include:
Effortlessly create, customize, and monitor dynamic QR codes.
There are many different ways you can use QR codes for galleries, but for the purposes of this piece I will go over how you can use them to link to a virtual label card for a specific piece.
Step 1: Create a virtual label for a piece. Make sure to include an image of the work if possible. Additional tutorials on how to make codes for an RSVP sheet or for web pages are also available right here.
Step 2: Go to QR Code Developer and select Create Code
Step 3: Select the Website. If your label is saved as a PDF, you can do the same with the PDF option on the same page.
Step 4: Paste the link for the page into the bar.
Step 5: Click on the pencil icon next to the Preview menu to further customize the appearance of your code.
Though not necessary for this type of code, you can then customize the appearance. Click Apply when you are done.
Where you place your codes depends on what the codes are used for and where they link to. If your code links to the official website or basic information on the gallery, then you should place them on promotional fliers, cards, posters, or around the gallery. If the code provides additional information on a specific piece or artist, then it should be placed near the piece or artist’s collection. If your code links to an RSVP or check in, then you should place it at or near the entrance of the gallery.
Wherever you place your codes, you should remember to keep them on a flat surface so that they may easily be scanned by a phone or other mobile device. Make sure the surrounding lighting is bright enough to scan the code, and that you have tested all your codes to make sure that they work and redirect to where they need to.
With the tools available on QR Codeveloper, as well as other code generators, you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools you can figure out which codes are reaching the most people and where to focus any advertising efforts.
With QR Codeveloper you can monitor:
Tips
Putting on a gallery can be a long, complicated, and frustrating process. However, by making use of QR codes and sites like QR Codeveloper, you can take a lot of the headache out of it for both you and the guests who will be enjoying it. Feel free to give it a shot with the free tools available on QR Code Developer and see just how easy it is to make QR codes and incorporate them into your gallery.
Effortlessly create, customize, and monitor dynamic QR codes.
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