How to Create QR Codes for Events 

Spencer Pines
How to Create QR Codes for Events

You may have been seeing QR codes pop up in use all over the place. They’re those little squares made of other smaller squares, usually printed on a poster or flier. These codes can be scanned with the camera of a phone or mobile device in order to access a variety of content, including images, documents, contact information, and most commonly, web addresses. These can be placed just about anywhere you can display an image and make it far easier to access additional content without having to copy or remember a long web address. 

These codes can be used for a variety of purposes and settings, including special events. Since QR codes are easy to use, make, and have multiple uses, they can be placed in and around your event to help make the guest experience, as well as the experience of the group putting on the event, far more enjoyable. In this piece I will go over the different ways to incorporate QR codes into events, as well as how to make them and some tips on how to best use them.  

How can you use QR codes for events?

The most common use for QR codes is to distribute web addresses and URLs. Using a QR code for this makes it far easier, since you don’t have to remember or copy a long address in order to get to a particular webpage. However, QR codes can also be used to distribute contact information, images, documents, simple text, and more.

Some of the ways you can use QR codes for events include:

  • Links to an RSVP page
  • More info about the event
  • Check in 
  • Menus (if food and drink is offered)
  • Links to official websites

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How to create a QR code for an event

There’s all sorts of different ways you can use QR codes for an event, but for this piece I’ve decided to highlight how you can use the technology to create a google form that attendees of your event to RSVP and provide additional information.

Step 1: Create a Google Form

  • On your Google homepage, click on the menu icon in the top right.
Google Apps
  • Scroll down to the Forms icon and click on it. 
  • Pick from the preset templates or make your own form from a blank one. 

Step 2: Get the Google Form Link

  • Once finished, click the Share button and copy the link. 

Step 3: Generate a QR Code

  • Go to qrcodeveloper.com 
  • Paste the URL into the bar. 

Step 4: Customize Your QR Code

  • Click on the Edit Design button 
  • Change the colors of the foreground and background of the code to match your brand. 
  • Add a social media icon if necessary. 
  • Click the Generate button at the bottom of the screen. 

Step 5: Test Your QR Code

  • Scan the code with the camera of your phone or other mobile divide. 
Test Your QR Code - Scan the QR code with your smartphone
  • Try to test the scanning with as many different devices as possible. 
  • If the code won’t scan, go back in the Edit Design menu and tweak the colors so that it is easier to scan. High contrast is a must. 

Where to place your codes

When deciding where to put your code, it’s important to keep in mind that QR codes are scanned with the camera on a phone or mobile device. Therefore, they must be placed on a flat surface with no warping so that the camera can easily read it. Posters, fliers, stickers, and business cards are among the best places to place a QR code. Uneven surfaces like telephone poles or warped walls would not be a smart location to place a QR code, as the code can become distorted and unreadable.

The best places to physically place a QR code are:

  • Posters
  • Business cards
  • Fliers
  • Stickers (on a flat surface)

It’s also important to keep in mind your intended audience when distributing QR codes, which in the case of special events, is usually limited to people at the event, looking to attend the event, or the type of people the event is for. If you are holding a retro toy convention in New York, then it wouldn’t be a good idea at all to distribute your codes in a truck stop in Oklahoma.

If the codes you are distributing are meant to be scanned by guests currently at your event, then make sure that they are readily available and easily accessible to said guests. Tables, walls, posters, and fliers are the best places to place QR codes at your event.

Monitoring code usage

With the tools available on QR Codeveloper, as well as other code generators, you can monitor the usage of any code you create. This can include how many times a code has been scanned, where it has been scanned, on what device, using what browser, and more. With these tools you can figure out which codes are reaching the most people and where to focus any advertising efforts.

With QR Codeveloper you can monitor: 

  • Number of scans. 
  • Number of scans by operating system. 
  • Scans by browser. 
  • Scans by country. 
  • Scans by city. 
  • Scans by language.
  • Unique scans. 
Monitoring Code Usage

Tips

  • Know your audience 
  • Make codes with high contrast
  • Test codes on multiple devices 
  • Monitor code usage 
  • Place in areas that are easy to scan 
  • Provide additional information on where the code leads
  • Only place codes on a flat surface

Conclusion

As you can see, it couldn’t be easier to create unique QR codes for various aspects of your events. With easy to use tools, like QR Codeveloper, you will likely spend more time and effort designing and customizing your codes than actually generating them. This way, you can put more effort into planning the many other aspects of your event. 

It’s easy to get started right away with creating QR codes. So give it a shot and see how easy it is to integrate QR codes with your event. 

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Spencer Pines

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